Monday, August 30, 2010

EATALY Opens Tomorrow 8/31 in NYC!

After much anticipation, the italian culinary mecca, Eataly, will open their doors tomorrow at 4pm. If you've lived in a hole for the last year and need to be brought up to speed, this will be the premier destination in NYC for all things Italian, featuring an enormous prepared food section, an extensive grocery section, a fish monger, a cheese monger, a butcher, italian-style pizzerias, a cooking school, bookstore, gelateria, bakery and last but certainly NOT least, a rooftop restaurant and BREWPUB complete with its own copper-clad brewing system! Unfortunately you'll have to wait a little longer as the brewpub is not expected to open until later this fall. Wahhh

Collaborating on the brewpub project is Sam Calagione of Dogfish Head, Vinnie Cilurzo of Russian River Brewing, and two Italian brewmasters, Leonardo Di Vincenzo from Birra del Borgo and Teo Musso of Birrificio le Baladin. (We are proud to have 3 out of 4 of these breweries in our portfolio!! If only everyone would tell Vinnie how cool we are.) These four beer superstars will be working together to create artisanal, old-world Italian craft beers with both Italian and American ingredients. To make it even more superb and authentic, these house beers will be poured off of traditional beer engines and will be unfiltered and unpasteurized. And the fun doesn't stop there. You will also be able to enjoy your magnificently crafted beers with a view of Manhattan and a side dish of something yummy created by the rustic-Italian master himself, Mario Batali.

"Eataly Brewery will be a great fusion of the well-known Italian gastronomic culture and our rising beer culture with the taste and the creativity of the American craft beer movement. This may well be the craziest and amazing brewery in the world" Leonardo Di Vincenzo, Brewmaster, Birra del Borgo.

Well, we will toast to that! Salute!

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